Grava Group accorde une attention particulière à la protection de votre vie privée. Nous nous efforçons de garantir la transparence et la sécurité concernant toute information que vous nous fournissez lors de l’utilisation de notre site web gravagroup.be (ci-après dénommé le « Site »), de ses services, programmes et prestations associées.
L’utilisation des services du Site implique l’accord inconditionnel de l’Utilisateur avec la présente Politique ; en cas de désaccord, l’Utilisateur doit s’abstenir d’utiliser les services.
Last updated: 17 August 2026
Grava Group (“the Company”, “we”, “us”) is responsible for the processing of personal data as described in this privacy policy.
We take the protection of your personal data seriously and process it in accordance with the General Data Protection Regulation (GDPR) and applicable Belgian data protection law.
Depending on how you use our website, we may collect the following categories of data:
If we use Facebook/Meta advertising (Meta Pixel), Google Analytics, or similar tools, these providers may collect additional data such as device IDs, ad interaction data, and anonymized usage statistics. See sections 6 and 7.
If you contact us via WhatsApp (Business), we process your phone number, the content of your messages, and any attachments (photos, documents) you send us. WhatsApp is operated by Meta Platforms Ireland Ltd. Meta may process certain metadata (e.g. timestamp, device information) in accordance with WhatsApp/Meta’s own privacy policy. We use this data solely to respond to your inquiry and manage your file. Messages are retained for as long as necessary to follow up on your request or ongoing project (see section 4).
If we use tools such as Hotjar, Microsoft Clarity, or similar software to analyze how visitors use our website (e.g. mouse movements, scroll behaviour, click patterns), this only happens after your consent via the cookie banner. These tools may record sessions in an anonymized or pseudonymized form. Sensitive fields (such as passwords or payment details) are never captured. See section 6 for more information on the cookie categories used.
| Purpose | Legal basis (GDPR) |
|---|---|
| Responding to your inquiry/quote request | Performance of (pre-)contractual steps — Art. 6.1.b |
| Managing ongoing projects and client files | Performance of a contract — Art. 6.1.b |
| Sending newsletters, offers and updates | Consent — Art. 6.1.a |
| Website analytics and service improvement | Legitimate interest — Art. 6.1.f |
| Personalized advertising (Facebook/Meta, Google) | Consent (via cookie banner) — Art. 6.1.a |
| Compliance with legal/accounting obligations | Legal obligation — Art. 6.1.c |
The Company has the right to send the User notifications about new products and services, special offers, and various events. The User may opt out of receiving such messages by sending an e-mail to privacy@gravagroup.be marked “Notification opt-out”.
We only share your data when necessary, with:
We never sell your data to third parties.
International transfers
Some of our service providers (such as Meta and Google) may process data outside the European Economic Area (EEA), including in the United States. In such cases, we ensure appropriate safeguards are applied, such as the European Commission’s Standard Contractual Clauses (SCCs).
Our website uses cookies and similar technologies. On your first visit, you will be asked to set your preferences via a cookie banner.
| Category | Purpose | Example | Consent? |
|---|---|---|---|
| Necessary cookies | Website functionality | Session management, language setting | No (always active) |
| Functional cookies | Remembering preferences | Form data, previous choices | Yes |
| Analytics cookies | Measuring and improving site usage | Google Analytics, Hotjar, Microsoft Clarity | Yes |
| Marketing cookies | Personalized advertising | Meta Pixel (Facebook/Instagram), Google Ads | Yes |
You can change your cookie preferences at any time via the cookie settings at the bottom of the website, or via your browser settings. Note that disabling certain cookies may limit website functionality.
Note — WhatsApp: communication via WhatsApp takes place outside our website and is not governed by cookies. This communication falls under WhatsApp/Meta’s own privacy policy, in combination with section 2.4 of this document.
Under the GDPR, you have the following rights regarding your personal data:
To exercise these rights, contact us at privacy@gravagroup.be. We will respond within the statutory period of one month.
You also have the right to lodge a complaint with the Belgian Data Protection Authority (DPA): Drukpersstraat 35, 1000 Brussels, Belgium — www.dataprotectionauthority.be
We take appropriate technical and organizational measures to protect your personal data against loss, misuse, unauthorized access, disclosure, or alteration.
Our website and services are not directed at individuals under the age of 16. We do not knowingly collect data from minors without parental or guardian consent.
We may update this privacy policy from time to time. The most recent version is always available on this page, indicating the date of the last update.
For questions about this privacy policy or the processing of your data:
Sneeuwbeslaan 14, 2610 Antwerpen, Belgium
E-mail: privacy@gravagroup.be
